Magic Happens (If You Want It!)

My mother was an elementary school teacher. She was pretty cool, and I can remember the devotion she had for her work. She often said that it was not a job, but a privilege. Somehow I always thought that she was just trying to sell me what she was doing. Well, I have never been […]

Trash cans, and why they matter

I have spent my holidays in Santa Maria di Castellabate; an awesome small city on the sea in the Cilento area. Wonderful vacation. Even if I was on holiday, I was not able to disconnect from my work at Sketchin and I was looking at my experience as a tourist from a professional standpoint. I […]

We Always Did It That Way

If you ask me what is the worst statement I could hear from a client I would answer “We always did it that way” is the one. This sentence is the biggest problem that prevents change in an organization. I have been speaking a lot about this. In one of my latest presentation, eI spoke […]

A tale of wasted talents

I have been deeply immersed in service and experience design with big companies for at least the last ten years. It has been a very exciting journey with the usual highs and lows, and I have been playing both the client and supplier role in different occasions. I had a big opportunity to work on […]

A New Class Of Consumer Products

I am curious by nature, and each time I am going to buy a new product I always check if someone has already hacked it in some way I may like. I like the idea to extend the feature set that the manufacturer has thought of when designing the product. Truth is that this is […]

Killed By Bad Presentations? React!

Raise you hand if you have ever been almost killed by a boring presentation. Yes, I think that almost everybody out there has had some experience with this. Truth is that boring and bad architected presentations are just part of the problem, at least according to my personal point of view. I have done a […]

Your Mobile Phone Is A Chameleon

In recent times I have been fascinated by the amount of new applications, and hardware, that allows your mobile phone to become augmented in its functionalities. Music has been one of the first areas where this become a reality. With iRig you may turn you iPhone or iPad in a music studio. Just select the […]

Innovation In Cooking Pans

Just think about innovation. If we look at the definition of innovation on Merriam-Webster online dictionary, here is what we get: : the introduction of something new. : a new idea, method, or device. It’s quite simple, isn’t it. Somehow when we think about innovation we always think to some scientist working in his lab […]

Satellite display devices

When I joined H3G, known with the commercial name of 3, back in 2001 I remember that UMTS mobile phone did not even exist. We started looking at mobile device trends and one thing was quite evident: devices were getting smaller and smaller. Here’s and example of what I was using at the time. Motorola […]

3 Web Cube

The 3 Web Cube was the last product developed by my team before I left H3G to join frog design. I think it is one of the best product we ever designed, even if it had a troubled birth, somehow. From a technical point of view it is nothing else that a MiFi device; a […]

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